<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml">
  <url>
    <loc>https://www.craigbridge.com/articles-and-insights</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-15</lastmod>
  </url>
  <url>
    <loc>https://www.craigbridge.com/articles-and-insights/smes-have-been-using-ai-throughout-2025-but-how-and-what-for-may-surprise-you</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/1764207196239-LFP0QG3PD1N5IDFH58Y0/AI.png</image:loc>
      <image:title>Articles - SMEs have been using AI throughout 2025, but how and what for may surprise you - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/a5eeccd9-1aa8-4ef8-b5be-531c8bd407bd/AccountTypeUsage.png</image:loc>
      <image:title>Articles - SMEs have been using AI throughout 2025, but how and what for may surprise you - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.craigbridge.com/articles-and-insights/finish-2025-with-momentum-not-baggage</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/6309e733-b270-4757-806e-1c6c802f7c19/Luggage.png</image:loc>
      <image:title>Articles - Finish 2025 with momentum, not baggage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/4cc594b0-bf3d-4716-b9ed-aad064a95a38/Data.png</image:loc>
      <image:title>Articles - Finish 2025 with momentum, not baggage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.craigbridge.com/articles-and-insights/the-strategic-projects-hamster-wheel</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/f30e8c1a-c3db-48f5-948c-bade5acca76d/Strategic+Projects+Hero.png</image:loc>
      <image:title>Articles - The Strategic Projects Hamster Wheel - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/89bbb14f-7cab-4bc2-a90d-eeb5ae6e85b8/Strategic+Projects+Hamster+Wheel.png</image:loc>
      <image:title>Articles - The Strategic Projects Hamster Wheel - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.craigbridge.com/articles-and-insights/why-strategy-development-is-hard-and-how-to-make-it-easier</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/1729571339958-O4DG1KCYDBP8AB08DNPP/StrategyDevelopmentHero.png</image:loc>
      <image:title>Articles - Why strategy development is hard and how to make it easier - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/51b0616c-a4cb-4579-9dbb-00385eebf4c2/Strategy+Development+-+Elephant.png</image:loc>
      <image:title>Articles - Why strategy development is hard and how to make it easier - Make it stand out</image:title>
      <image:caption>The trusty elephant entering the room.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.craigbridge.com/articles-and-insights/brand-strategy-has-to-be-at-the-heart-of-business-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/1728443485632-V6D0F3ZPSODI9ZXKD7OW/Business+%26+Brand+Strategy+Hero.png</image:loc>
      <image:title>Articles - Why brand strategy has to be the at the heart of your business strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/c864708f-aa89-4539-b5a5-56a53a17b274/Business+Strategy+Framework.png</image:loc>
      <image:title>Articles - Why brand strategy has to be the at the heart of your business strategy - Make it stand out</image:title>
      <image:caption>Overall business strategy framework</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.craigbridge.com/articles-and-insights/the-great-marketing-paradox</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/6674b632-8cae-436b-9f25-7aed98f25b8a/Marketing+Paradox+-+Hero.png</image:loc>
      <image:title>Articles - The great marketing paradox - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/9cf5cae6-00b7-4de7-848f-06c3412097ab/Marketing+Paradox+-+Don+Draper.png</image:loc>
      <image:title>Articles - The great marketing paradox - Make it stand out</image:title>
      <image:caption>Don Draper - Mad Men</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/0979b790-2cf9-4e64-845a-1d6ac5674c3e/Marketing+Paradox+-+Mark+Ritson.png</image:loc>
      <image:title>Articles - The great marketing paradox - Make it stand out</image:title>
      <image:caption>Reenactment of Mark Ritson saying: "You are not the customer" without expletives.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.craigbridge.com/articles-and-insights/category/Marketing+Strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.craigbridge.com/articles-and-insights/category/Business+Strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.craigbridge.com/articles-and-insights/category/Strategic+Projects</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.craigbridge.com/articles-and-insights/category/AI</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.craigbridge.com/articles-and-insights/category/Brand+Strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.craigbridge.com/articles-and-insights/tag/Business+Strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.craigbridge.com/articles-and-insights/tag/Marketing+Strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.craigbridge.com/articles-and-insights/tag/Strategic+Projects</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.craigbridge.com/articles-and-insights/tag/SME+AI+Use</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.craigbridge.com/articles-and-insights/tag/Brand+Strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.craigbridge.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-22</lastmod>
  </url>
  <url>
    <loc>https://www.craigbridge.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/c9a03040-fd69-4b7b-ba49-2dd4412c1c7e/CB-Talking_02.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.craigbridge.com/how-i-work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/c9a03040-fd69-4b7b-ba49-2dd4412c1c7e/CB-Talking_02.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.craigbridge.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/12fdfc46-6c99-4247-b8f3-53dc537f4839/Marriott02.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Marriott International logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/883f67ef-8e9c-4d1d-9455-ac848c6029d8/Movember02.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>MOVEMBER logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/339ebe88-d976-40e8-a7d7-67ec1ec23ad6/Beacon02.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Beacon Lighting logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/fc354a2a-fc6b-4d1e-a9ea-566d92a53899/IXOM02.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>IXOM Logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/cef9a5d1-4e43-401c-b7df-d3a80b1b4afa/Reece02.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Reese Logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/e14076b4-e6f7-436d-b944-984c075a66aa/NakedLife02.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Naked Life Logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/1924c597-1ba3-4ce7-9bc0-386ca7668810/QV02.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>QV Logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/6e365199-5e46-4ad7-b065-7268b1a9a276/Oxfam02.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Oxfam Logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/b314bd7d-4f5f-4fff-b2d8-9e60677ab0a7/Bunnings02.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Bunnings Logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/72213612-2b20-4a23-b506-92f071d81a14/IGH02.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>IHG Logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/cc786d01-eb25-48d6-8657-d1e584fb9a19/CityFG02.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>City Football Group Logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/a75a8008-a503-4e7b-9e78-655f9df3495e/APSA02.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Asia Pacific Screen Awards Logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/76c0b9c1-ea60-4d89-bbb0-4e68c5cf006a/Blackmores02.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Blackmores Logo</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.craigbridge.com/privacy-policy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-30</lastmod>
  </url>
  <url>
    <loc>https://www.craigbridge.com/services-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/4855a0f0-1ff5-4bc3-a32b-939fe34425ab/Business+Innovation+2.png</image:loc>
      <image:title>Services Demo</image:title>
      <image:caption>Beacon Lighting: Beacon Trade Brand Experience Playbook</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/4b878087-7b50-449b-844d-53aabdaebbd5/Projects+1.png</image:loc>
      <image:title>Services Demo</image:title>
      <image:caption>Reece Group: Launch Reece Fire &amp; Operate Customer Marketing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/0961a650-472b-421b-80ae-2021c4cac3a3/Strategic+Brand+Design+2.png</image:loc>
      <image:title>Services Demo</image:title>
      <image:caption>No Nasties Group: Portfolio Strategy, Brand Strategy &amp; Positioning across product portfolio</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/fb5c1183-1a04-4af0-974a-0206f9611f95/Business+Innovation+4.png</image:loc>
      <image:title>Services Demo</image:title>
      <image:caption>Construction pipes and equipment with overlaid text 'A Powerful Partnership' and logos for Viadux, Reece, and Civil.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/a6e3dfe3-94e2-48b5-818f-87b4ed809f6b/Projects+2.png</image:loc>
      <image:title>Services Demo</image:title>
      <image:caption>Reece Group: Reece Waterworks Strategic Positioning &amp; Operate Customer Marketing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/14074e50-9444-45cc-a132-0e4b56a7aa33/Strategic+Brand+Design+3.png</image:loc>
      <image:title>Services Demo</image:title>
      <image:caption>Brand Positioning &amp; Strategic Implementation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/be1e2f9b-36d1-4872-8d64-6c3f988e8d2c/Business+Innovation+6.png</image:loc>
      <image:title>Services Demo</image:title>
      <image:caption>A black silhouette of a human head with a colorful pie chart inside the brain area, a rainbow-colored striped line down the face, and beneath it the text 'BLACKMORES' in white on a light blue background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/05340d76-a748-46af-ad2f-d45a111dff7d/Strategic+Brand+Design+1.png</image:loc>
      <image:title>Services Demo</image:title>
      <image:caption>A marble-top table with a white menu, a vase with irises and fern leaves, and a gold table lamp in a contemporary lounge area with blue velvet chairs and sofas.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/4afbbaeb-1b84-4162-b18b-fe650fa65c93/Business+Innovation+3.png</image:loc>
      <image:title>Services Demo</image:title>
      <image:caption>Interior of a modern kitchen with a marble island, bar stools, and a pendant light, overlaid with text 'Beacon Lighting Stores Strategy Playbook' and a yellow logo in the top left corner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/12badff5-31dc-4cfa-ac58-2a574578119d/Strategic+Brand+Design+5.png</image:loc>
      <image:title>Services Demo</image:title>
      <image:caption>Laptop screen displaying a website with a gymnast mid-air, promoting Australian athletes and holistic athlete approaches.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/52b7b44d-6dde-450d-822e-a75728795043/Business+Innovation+5.png</image:loc>
      <image:title>Services Demo</image:title>
      <image:caption>Diagram of a smart metering ecosystem showing a water processing plant, AMI meters, platforms, a municipality building, a resident at home with a platform, and connected analytics, all linked with dashed lines on a red background.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.craigbridge.com/services-3</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/4855a0f0-1ff5-4bc3-a32b-939fe34425ab/Business+Innovation+2.png</image:loc>
      <image:title>Services (Copy)</image:title>
      <image:caption>Beacon Lighting: Beacon Trade Strategy facilitation, co-design and roadmap</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/4b878087-7b50-449b-844d-53aabdaebbd5/Projects+1.png</image:loc>
      <image:title>Services (Copy)</image:title>
      <image:caption>Reece Group: Reece Fire go-to-market strategy development, operation of customer marketing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/0961a650-472b-421b-80ae-2021c4cac3a3/Strategic+Brand+Design+2.png</image:loc>
      <image:title>Services (Copy)</image:title>
      <image:caption>River One Capital: Naked Life Portfolio and brand strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/fb5c1183-1a04-4af0-974a-0206f9611f95/Business+Innovation+4.png</image:loc>
      <image:title>Services (Copy)</image:title>
      <image:caption>Reece Group: Reece Waterworks go-to-market strategy facilitation and roadmap</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/869ae09d-ca55-4442-bf2f-2fc95d88d2b3/Projects+4.png</image:loc>
      <image:title>Services (Copy)</image:title>
      <image:caption>Metcash: IGA brand system implementation strategy (via The Contenders)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/05340d76-a748-46af-ad2f-d45a111dff7d/Strategic+Brand+Design+1.png</image:loc>
      <image:title>Services (Copy)</image:title>
      <image:caption>IHG Hotels &amp; Resorts: Restaurant concept, brand strategy and brand design - Fern Bar &amp; Dining</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/be1e2f9b-36d1-4872-8d64-6c3f988e8d2c/Business+Innovation+6.png</image:loc>
      <image:title>Services (Copy)</image:title>
      <image:caption>Blackmores: Product &amp; service innovation facilitation and exploration (via The Contenders)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/a6e3dfe3-94e2-48b5-818f-87b4ed809f6b/Projects+2.png</image:loc>
      <image:title>Services (Copy)</image:title>
      <image:caption>Reece Group: Reece Fire go-to-market strategy development, operation of customer marketing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/52364f5e-81b0-4a95-babe-45675f906e44/Projects+3.png</image:loc>
      <image:title>Services (Copy)</image:title>
      <image:caption>Metcash: Community Co. packaging portfolio rollout (via The Contenders)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/14074e50-9444-45cc-a132-0e4b56a7aa33/Strategic+Brand+Design+3.png</image:loc>
      <image:title>Services (Copy)</image:title>
      <image:caption>Metcash: IGA strategic positioning (via The Contenders)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/4afbbaeb-1b84-4162-b18b-fe650fa65c93/Business+Innovation+3.png</image:loc>
      <image:title>Services (Copy)</image:title>
      <image:caption>Beacon Lighting: Stores Strategy facilitation, co-design and roadmap</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/398260fe-1f4f-44fb-835e-b6fc35af25e0/Strategic+Brand+Design+5.png</image:loc>
      <image:title>Services (Copy)</image:title>
      <image:caption>The ND Network: Business model definition, brand strategy, brand design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/52b7b44d-6dde-450d-822e-a75728795043/Business+Innovation+5.png</image:loc>
      <image:title>Services (Copy)</image:title>
      <image:caption>MORSCO: Service innovation exploration and opportunity modelling</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6705bf7b9e7c407bcd19eb9d/3729a019-9c7d-4b2e-89b0-352918c0e554/Strategic+Brand+Design+6.png</image:loc>
      <image:title>Services (Copy)</image:title>
      <image:caption>Melbourne United: Brand strategy and merchandise strategy (via The Contenders)</image:caption>
    </image:image>
  </url>
</urlset>

