Need Strategic Marketing firepower but not ready for a full time CMO?
No problem, I can help.
I’m Craig Bridge, a seasoned strategic marketer helping companies just like yours as a Fractional CMO.
So, what Is a Fractional CMO Anyway?
Are there times when you need the executive-level expertise of a Chief Marketing Officer, but not full-time, five days a week?
It’s often challenging for organizations to determine when they need a full-time CMO and when to bring them in. For many, the scope of a CMO’s role doesn’t always justify a full-time position.
A Fractional CMO is a Chief Marketing Officer who works with your company on a part-time basis, tailored to your specific needs and capacity. This approach ensures you get the expertise you need, only when you need it—saving significantly on costs.
How a Fractional CMO Can Help
Strategy Development
Strategy is the foundation of successful marketing. Without it, your team is simply producing content and hoping for the best.
I can help you develop a clear, actionable brand and marketing strategy that aligns with your overall business objectives.
Once the strategy is in place, I’ll work with you to activate it, ensuring that not only your marketing team but your entire organisation operates in line with your brand and marketing goals.
What I Can Help With:
Brand Strategy Development
Marketing Strategy Development
Marketing Budget Planning
Market Segmentation
Target Customer Definition
Customer Experience Strategy
Marketing Leadership
As I discuss in my article, ‘The Great Marketing Paradox’, effective marketing goes beyond digital ads and email campaigns.
Done right, it drives growth and builds customer loyalty, becoming a crucial contributor to your success. Achieving this requires strong marketing leadership across all areas of your business.
What I Can Help With:
Product/Market Fit
Strategic Objective Alignment
Target Customer Education
Campaign Planning and Management
Customer Experience Strategy
Employer Brand Engagement
Project Leadership
A common challenge for many organisations is managing major projects alongside daily operations. Beyond capacity, there’s often a need for specialised skills to execute large-scale marketing projects.
What I Can Help With:
Detailed Project Design
Project Management
Scope of Work Definition
Vendor Selection
Stakeholder Engagement (Internal & External)
Budget Development and Management
Project Reporting
Marketing Measurement
Setting goals and objectives is one thing—achieving them is another. The least effective marketing is either unmeasured or measured only by output, not impact.
I can help you establish clear goals and objectives, align activities accordingly, and implement measurement tools that empower your team to track, learn, and iterate to achieve desired outcomes.
What I Can Help With:
Strategic Goals & Objectives
Alignment of Projects and Activities to Goals
Measurement Tools and Frequency
Test, Learn, and Iterate Frameworks
Impact Reporting Frameworks
Education on Projects, Campaign Types, and Tools
Resource Planning
Marketing is a multifaceted field with countless specialties. Building and maintaining an in-house team with expertise in every area is nearly impossible.
By identifying your marketing needs, I can help map out your in-house capabilities versus outsourced needs, ensuring the right balance at every stage of your business journey.
What I Can Help With:
Capability & Capacity Mapping
Position Description Development
Resource Budgeting and Forecasting
Strategic Resource Planning (Internal & External)
Vendor Sourcing
What Does Engagement Look Like?
The best part about a Fractional CMO is that the engagement is tailored to your needs.
We can work together from as little as one day per month to five days a week for holiday cover or interim support while you’re recruiting. We can adjust the arrangement as your business needs evolve.
Ready to Chat?
If you’d like to discuss your needs, feel free to call me at 0416 899 209.
Or, share a few details through the form, and we can schedule a time to catch up.