Why your strategic projects fall behind and what you can do about it.

At the time of writing this article, spring has sprung in Australia. The birds are back, the sun is lingering, and there’s a little more optimism in the air. But for many leaders, there’s a cloud chasing that sunshine.

Developing a strategy can seem daunting to most—even seasoned C-suite executives. A strategy development program can impose stress and trigger imposter syndrome in even the most balanced team members. But Why?

This may sound like a hot take, which I promised I wasn’t going to do when sharing my article series, but as you read on, you will hopefully see why it is not.

This is more about doing business strategy properly.

Proper marketing should have a seat at the business strategy table. But do modern marketers get to do proper marketing?

In most organisations, marketing sits at the kids' table. It’s still in the room but not in the right seat to play the role marketing is meant to in an organisation.