How I work
I support CEOs and leadership teams through clearly defined strategy and transformation engagements.
My role is to help organisations make the hard strategic choices, translate those choices into something the business can actually work with, and stay involved where required as the strategy moves into action.
I do not operate as an external adviser handing over recommendations. I work alongside leaders, bringing judgement, structure, and momentum to work that matters.
Ways Organisations Engage Me
CEO-Led Strategy & Delivery
This engagement is for CEOs who need clarity of direction and alignment across their leadership team.
I work directly with the CEO and executive team to shape strategic direction, challenge assumptions, and make the critical trade-offs explicit. I then translate that direction into a practical strategy, playbook, and roadmap that leaders can understand, own, and use.
Where required, I remain involved as the work moves into delivery, supporting leaders as priority initiatives are defined, led, and progressed across the organisation.
This engagement is most often used during periods of growth, change, reset, or when strategy needs to move beyond discussion into action.
Interim, Embedded Executive
This engagement is for organisations that need short-term senior leadership with a clear mandate.
I step into interim or embedded roles where strategy needs to be reset, delivery has slowed, or leadership capacity is constrained. These roles are time-bound and focused on establishing clarity, momentum, and ownership across the business.
Typical roles include interim strategy leadership, transformation leadership, or strategic program oversight. In these roles, I operate inside the organisation, working closely with the CEO and leadership team to stabilise direction and support delivery.
What I Take Accountability For
Across all engagements, I take accountability for:
Raising the quality of strategic thinking and decision-making
Making strategic choices clear and explicit
Translating strategy into practical, workable direction
Ensuring leaders understand and own what needs to happen next
Supporting momentum as strategy moves into execution
This accountability sits with me, even when the work itself is led and delivered through the organisation.
How the Work Typically Unfolds
While every organisation is different, engagements usually move through a connected flow:
Clarifying strategic direction and the choices that matter most
Converting intent into a clear playbook and roadmap
Supporting leaders as strategy is carried into action
I stay close enough to ensure clarity is not lost, without displacing leadership ownership.
If you are a CEO looking to strengthen strategic direction and ensure it carries through into action, or an organisation needing short-term senior leadership to help reset or drive execution, you can contact me directly on: